It was a fun project, with lots of great input from my fellow baseball-card fans. I hope you enjoyed it. I almost felt a little bit guilty, though. I loved collecting cards from that era. I still love them.

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This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. We fundamentally believe in the power of design thinking as a methodology for creating positive impact in the world—and we bring that belief into our client engagements as well as into creating open resources such as this.

Here, we introduce design thinking, how it came to be, how it is being used, and steps and tools for mastering it. Everything on this site is free for you to use and share with proper attribution. From , designthinking. You can find that blog here. Design thinking in context We live and work in a world of interlocking systems, where many of the problems we face are dynamic, multifaceted, and inherently human. Think of some of the big questions being asked by businesses, government, educational and social organizations: How will we navigate the disruptive forces of the day, including technology and globalism?

How will we grow and improve in response to rapid change? How can we effectively support individuals while simultaneously changing big systems? For us, design thinking offers an approach for addressing these and other big questions.

And as it matures, its history deepens and its impact evolves. For IDEO, design thinking is a way to solve problems through creativity. But based on the impact we are seeing in our work, the relevance of design thinking has never been greater. Design thinking today Design thinking is maturing. People are debating its definition, pedigree, and value. As a leading and committed practitioner of design thinking, IDEO has a stake in this conversation—and a responsibility to contextualize its value in the present moment and, importantly, in the future.

Design thinking uses creative activities to foster collaboration and solve problems in human-centered ways. To think like a designer requires dreaming up wild ideas, taking time to tinker and test, and being willing to fail early and often. And most critically, design thinking keeps people at the center of every process. Anyone can approach the world like a designer.

But to unlock greater potential and to learn how to work as a dynamic problem solver, creative confidence is key.


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