Vik Regularly look at both sides of the coin. Return to Book Page. The Psychology of Scarcity and the Mystique of Phantoms. Pratkanis has been a consultant for civic groups, government agencies, regulatory organisations, law enforcement, and the United States Military. Get folks to commit a little bit at a time. Unlike many sources which illuminate the problem without offering a solution, the penultimate chapter offers valuable tips.

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Zukree Expectations for news programs should be much different from what you get from an action packed thriller with Tom Cruise as the protagonist.

By using our website you agree to our use of cookies. MacmillanMar 14, — Political Science — pages. For example, using Jim Jones is a terrific albeit overused example of a religious charlatan, especially without a compelling or fresh perspective.

A fascinating book, particularly during a presidential election year. Regularly look at both sides of the coin. Demand TV shows that bring together marketers, customers, and businesses to discuss the prwtkanis practices of persuasion pertaining to advertising. Sales increased by a huge percentage. This increases the temptation of communicators to manipulate beliefs and opinions not by reason but by appeals to emotions and simplistic thought.

Pratkanis has consulted for civic groups, government and law enforcement agencies, regulatory bodies and the United States Military. When it comes to message delivery, this is key as well. Oftentimes there is a discrepancy. Open Preview See a Problem? Mistakes Were Made But Aage by Me by Carol Tavris and Elliot Aronson Through studies and anecdotes, these blinks explain why, when we make mistakes, we often come up with self-justifications instead of admitting the mistakes to ourselves.

Touch the Heart Persuade the Mind. Thanks for telling us about the problem. This book is very dense. Age of Propaganda This propagabda to how individuals receive the messages. This book is about everyday use and abuse of persuation. Very good read — and funny too. This should be a mandatory ready for anybody at High School, it is simply a description of the world we are living, and how we are conditioned by media and advertisement.

Very good book with enlightening ideas. They start by learning as much from you as they can. Apr 03, Nana rated it really liked it. How the message is delivered: Interesting ways of doing so are helping them understand the key differences between what is advertised and what the product actually offers. My library Help Advanced Book Search. He is the co-author with Elliot Aronson of Age of Propaganda: This book promises to help you identify all the forms of persuasion and also teach you tactics to respond or counteract various forms of persuasion.

That is hard to say. That a great way to persuade. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Views Read Edit View history. Account Options Sign in. This is another astute way of persuading. I will re-read this and use for future study. Most 10 Related.



To my son, Tony T. Pratkanis born Chances are, he will grow up with a healthy skepticism but a regrettable cynicism about the truth of everything he reads, hears, and sees. One of us E. For example, I knew that all Germans were evil and that all Japanese were sneaky and treacherous, while all white Americans were clean-cut, honest, fair-minded, and trusting. Perhaps you had to be eleven years old to take seriously the racial and national caricatures presented in the war movies of the early s. But in those days, most grown-ups—including my parents to whom this book is dedicated —certainly wanted to believe in the basic message of the war movies and did, in fact, have a childlike trust in the media.


Age of propaganda : the everyday use and abuse of persuasion

I didnt know much going in, so it was a surprising read. This book promises to help you identify all the forms of persuasion and also teach you tactics to respond or counteract various forms of persuasion. Is this promise realized? That is hard to say. The book does a great job of identifying the various forms and persuasion and the 4 persuasion phases: pre-persuasion, communicator credibility, message delivery and emotional appeals. All 4 phases were fascinating in their own way. Frankly, I was not always impressed by the tons of researched shared by the authors, since I had come across them over and over again in other books.


Age of Propaganda: The Everyday Use and Abuse of Persuasion


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