KUNIAVSKY OBSERVING THE USER EXPERIENCE PDF

Personal information is secured with SSL technology. Free Shipping No minimum order. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.

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Personal information is secured with SSL technology. Free Shipping No minimum order. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts.

Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable.

Key Features Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users Readership HCI practitioners, usability engineers, software developers, Web page designers and developers Table of Contents.

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